:root {
  --paper: #F2F0EA;
  --white: #FFFFFF;
  --ink: #151515;
  --muted: #77736C;
  --blue: #2236D2;
  --line: #D8D4CC;
  --header-h: 72px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Arial, "Helvetica Neue", Helvetica, sans-serif;
  font-size: 16px;
  line-height: 1.35;
  overflow-x: hidden;
}
img { width: 100%; height: 100%; display: block; object-fit: cover; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
::selection { background: var(--blue); color: #fff; }

.skip-link {
  position: fixed; left: 12px; top: 12px; z-index: 200;
  transform: translateY(-180%); padding: 10px 14px;
  background: var(--ink); color: #fff;
}
.skip-link:focus { transform: translateY(0); }

.site-header {
  position: fixed; inset: 0 0 auto; z-index: 100;
  transition: background .2s ease, border-color .2s ease;
  border-bottom: 1px solid transparent;
}
.site-header.scrolled, .site-header.menu-open {
  background: rgba(242,240,234,.94);
  backdrop-filter: blur(12px);
  border-color: rgba(21,21,21,.18);
}
.header-inner {
  height: var(--header-h); display: grid; grid-template-columns: 1fr auto 1fr;
  align-items: center; padding: 0 4vw;
}
.wordmark, .footer-mark, .final-mark {
  font-weight: 800; letter-spacing: .03em;
}
.wordmark { font-size: 26px; justify-self: start; }
.desktop-nav { display: flex; gap: 34px; font-size: 13px; }
.desktop-nav a, .site-footer nav a { position: relative; }
.desktop-nav a::after, .site-footer nav a::after {
  content: ""; position: absolute; left: 0; right: 100%; bottom: -4px; height: 1px; background: currentColor;
  transition: right .2s ease;
}
.desktop-nav a:hover::after, .site-footer nav a:hover::after { right: 0; }
.menu-button {
  justify-self: end; display: inline-flex; align-items: center; gap: 14px;
  padding: 12px 0; border: 0; background: transparent; cursor: pointer; font-size: 13px;
}
.menu-lines { width: 28px; display: grid; gap: 5px; }
.menu-lines i { height: 1px; background: currentColor; display: block; transition: transform .2s ease; }
.site-header.menu-open .menu-lines i:first-child { transform: translateY(3px) rotate(45deg); }
.site-header.menu-open .menu-lines i:last-child { transform: translateY(-3px) rotate(-45deg); }
.mobile-nav { display: none; }

.hero {
  min-height: 100svh;
  display: grid; grid-template-columns: minmax(360px, .75fr) minmax(0, 1.25fr);
  padding-top: var(--header-h); border-bottom: 1px solid var(--line);
}
.hero-copy {
  padding: clamp(80px, 11vh, 140px) 4vw 6vw;
  display: flex; flex-direction: column; align-items: flex-start; justify-content: center;
}
.eyebrow, .section-label, .section-kicker, figcaption {
  text-transform: uppercase; letter-spacing: .12em; font-size: 11px; font-weight: 700;
}
.hero h1 {
  margin: 20px 0 22px; font-size: clamp(72px, 8.2vw, 138px); line-height: .86; letter-spacing: -.055em; font-weight: 700;
}
.hero-lede { max-width: 420px; font-size: clamp(20px, 1.6vw, 28px); margin: 0 0 28px; letter-spacing: -.02em; }
.hero-lines { margin: 0 0 44px; font-size: 18px; }
.text-link { border-bottom: 1px solid var(--ink); padding: 0 0 5px; font-size: 12px; text-transform: uppercase; letter-spacing: .08em; }
.text-link span { display: inline-block; margin-left: 16px; transition: transform .2s ease; }
.text-link:hover span { transform: translateY(3px); }
.hero-media { margin: 0; min-height: calc(100svh - var(--header-h)); position: relative; background: var(--line); }
.hero-media figcaption { position: absolute; right: 18px; bottom: 16px; padding: 7px 9px; background: rgba(242,240,234,.88); max-width: 260px; line-height: 1.35; }

.category-grid {
  display: grid; grid-template-columns: repeat(6, 1fr); border-bottom: 1px solid var(--line);
}
.category { min-height: 520px; border-right: 1px solid var(--line); }
.category:nth-child(6n) { border-right: 0; }
.category-copy { grid-column: span 1; padding: 44px 28px; background: var(--paper); }
.category-image { grid-column: span 1; margin: 0; overflow: hidden; background: var(--line); }
.category-image img { transition: transform .6s ease; }
.category-image:hover img { transform: scale(1.015); }
.section-kicker { display: flex; align-items: center; gap: 12px; margin-bottom: 28px; }
.section-kicker span:first-child, .step-number { color: var(--blue); font-weight: 800; font-size: 26px; letter-spacing: -.03em; }
.section-kicker .rule { height: 1px; background: var(--ink); flex: 1; min-width: 20px; }
.category h2 { font-size: clamp(30px, 2.3vw, 46px); line-height: .98; letter-spacing: -.04em; margin: 0 0 28px; }
.category p { color: var(--muted); }
.category .product-list { color: var(--ink); font-size: 18px; }

.split-section {
  display: grid; grid-template-columns: 1.1fr .8fr 1.25fr; border-bottom: 1px solid var(--line);
}
.copy-block, .principles, .day-list, .everyday-close { padding: clamp(48px, 6vw, 88px) 4vw; }
.copy-block h2 { font-size: clamp(40px, 4.2vw, 68px); line-height: .98; letter-spacing: -.04em; margin: 18px 0 24px; }
.copy-block p:not(.section-label) { max-width: 540px; font-size: 18px; }
.principles { border-left: 1px solid var(--line); }
.principles ul { list-style: none; margin: 28px 0 0; padding: 0; font-size: 22px; line-height: 1.35; }
.approach-image, .everyday-image { margin: 0; border-left: 1px solid var(--line); min-height: 520px; }
.everyday { grid-template-columns: .95fr .65fr 1.2fr; }
.day-list { border-left: 1px solid var(--line); display: flex; flex-direction: column; justify-content: center; gap: 8px; font-size: 22px; }
.everyday-close { grid-column: 1 / -1; border-top: 1px solid var(--line); font-size: clamp(40px, 7vw, 110px); letter-spacing: -.05em; margin: 0; text-align: center; }

.routine-section { padding: clamp(78px, 9vw, 130px) 4vw; border-bottom: 1px solid var(--line); }
.routine-heading { display: grid; grid-template-columns: .5fr 1.5fr; gap: 30px; align-items: start; margin-bottom: 70px; }
.routine-heading h2 { margin: 0; font-size: clamp(44px, 5vw, 76px); line-height: .98; letter-spacing: -.04em; font-weight: 500; }
.routine-steps { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--ink); }
.routine-steps li { padding: 28px 28px 40px 0; border-right: 1px solid var(--line); min-height: 230px; }
.routine-steps li + li { padding-left: 28px; }
.routine-steps li:last-child { border-right: 0; }
.routine-steps h3 { font-size: 28px; margin: 24px 0 8px; }
.routine-steps p { color: var(--muted); }

.language-section { display: grid; grid-template-columns: .8fr 1.2fr; border-bottom: 1px solid var(--line); }
.language-intro { padding: clamp(70px, 8vw, 120px) 4vw; }
.language-intro h2 { font-size: clamp(42px, 4.8vw, 74px); line-height: .98; letter-spacing: -.04em; margin: 18px 0 28px; }
.language-intro p:last-child { max-width: 500px; color: var(--muted); font-size: 18px; }
.name-list { border-left: 1px solid var(--line); display: flex; flex-direction: column; justify-content: center; padding: 36px 4vw; }
.name-row { display: flex; justify-content: space-between; gap: 30px; padding: 17px 0; border-bottom: 1px solid var(--line); font-size: clamp(20px, 2.3vw, 36px); letter-spacing: -.03em; }
.name-row span:last-child { color: var(--blue); font-size: 15px; font-weight: 700; padding-top: 5px; }

.black-band { display: grid; grid-template-columns: .72fr 1.28fr; background: #0F0F0F; color: #fff; min-height: 700px; }
.black-copy { padding: clamp(64px, 7vw, 110px) 4vw; display: flex; flex-direction: column; justify-content: center; }
.black-copy p { font-size: clamp(72px, 8vw, 132px); font-weight: 700; line-height: .79; letter-spacing: -.06em; margin: 0; }
.black-copy span { margin-top: 46px; font-size: 28px; font-weight: 700; letter-spacing: .03em; }
.black-image { margin: 0; min-height: 700px; }

.inside-first { display: grid; grid-template-columns: 1fr 1fr; }
.inside-panel, .first-panel { padding: clamp(70px, 8vw, 120px) 4vw; min-height: 620px; }
.inside-panel { background: var(--blue); color: #fff; }
.inside-panel h2, .first-panel h2 { font-size: clamp(50px, 6vw, 92px); letter-spacing: -.05em; line-height: .9; margin: 24px 0 36px; }
.inside-panel p { max-width: 620px; font-size: 18px; }
.small-note { opacity: .76; font-size: 14px !important; margin-top: 32px; }
.first-panel { border-left: 1px solid var(--line); }
.first-list { margin: 42px 0; border-top: 1px solid var(--ink); }
.first-list div { display: grid; grid-template-columns: 70px 1fr; padding: 18px 0; border-bottom: 1px solid var(--line); }
.first-list span { color: var(--blue); font-weight: 700; }

.about-section { display: grid; grid-template-columns: 1.2fr .8fr; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.about-copy, .packaging-copy { padding: clamp(70px, 8vw, 120px) 4vw; }
.about-copy h2 { font-size: clamp(48px, 5.5vw, 86px); line-height: .95; letter-spacing: -.05em; max-width: 900px; margin: 22px 0 38px; }
.about-copy p:not(.section-label), .packaging-copy p:not(.section-label) { max-width: 620px; font-size: 18px; }
.packaging-copy { border-left: 1px solid var(--line); display: flex; flex-direction: column; justify-content: center; }

.final-screen { min-height: 86svh; padding: clamp(80px, 10vw, 150px) 4vw 50px; display: grid; grid-template-columns: 1fr 2fr; grid-template-rows: auto 1fr auto; align-items: end; }
.final-mark { grid-column: 1 / -1; margin: 0; font-size: 34px; align-self: start; }
.final-screen h2 { grid-column: 1 / -1; font-size: clamp(84px, 14vw, 220px); line-height: .8; letter-spacing: -.065em; margin: 50px 0; }
.final-meta { grid-column: 2; display: grid; grid-template-columns: 1fr auto auto; gap: 34px; align-items: end; border-top: 1px solid var(--ink); padding-top: 18px; font-size: 14px; }
.final-meta p { margin: 0; }
.final-meta a { text-decoration: underline; text-underline-offset: 3px; }

.site-footer { border-top: 1px solid var(--ink); padding: 34px 4vw 40px; display: grid; grid-template-columns: 1.2fr 1fr auto; gap: 30px; align-items: start; font-size: 13px; }
.site-footer > div p { color: var(--muted); margin: 8px 0 0; }
.footer-mark { font-size: 24px; }
.site-footer nav { display: flex; flex-wrap: wrap; gap: 20px; }
.site-footer > p { margin: 0; }
.legal-note { grid-column: 1 / -1; color: var(--muted); border-top: 1px solid var(--line); padding-top: 20px; margin-top: 14px !important; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .55s ease, transform .55s ease; }
.reveal.is-visible { opacity: 1; transform: none; }
.media-reveal { overflow: hidden; }
.media-reveal img { transform: scale(1.02); transition: transform .8s ease; }
.media-reveal.is-visible img { transform: scale(1); }

@media (max-width: 1180px) {
  .category-grid { grid-template-columns: repeat(2, 1fr); }
  .category { min-height: 460px; }
  .category:nth-child(6n) { border-right: 1px solid var(--line); }
  .category:nth-child(2n) { border-right: 0; }
  .category-copy, .category-image { grid-column: span 1; }
  .split-section, .everyday { grid-template-columns: 1fr 1fr; }
  .approach-image, .everyday-image { grid-column: 1 / -1; border-left: 0; border-top: 1px solid var(--line); min-height: 560px; }
  .everyday-close { grid-column: 1 / -1; }
}

@media (max-width: 800px) {
  :root { --header-h: 64px; }
  .header-inner { grid-template-columns: 1fr auto; padding: 0 20px; }
  .desktop-nav { display: none; }
  .wordmark { font-size: 24px; }
  .menu-button { font-size: 14px; }
  .mobile-nav {
    display: grid; grid-template-rows: repeat(4, auto); gap: 0; max-height: 0; overflow: hidden;
    background: var(--paper); border-top: 0 solid var(--line); transition: max-height .25s ease, border-width .25s ease;
  }
  .site-header.menu-open .mobile-nav { max-height: 320px; border-top-width: 1px; }
  .mobile-nav a { padding: 18px 20px; border-bottom: 1px solid var(--line); font-size: 28px; letter-spacing: -.03em; }

  .hero { min-height: auto; grid-template-columns: 1fr; padding-top: var(--header-h); }
  .hero-copy { padding: 72px 20px 58px; min-height: 72svh; justify-content: flex-end; }
  .hero h1 { font-size: clamp(66px, 20vw, 104px); margin-top: 18px; }
  .hero-lede { font-size: 21px; }
  .hero-lines { font-size: 17px; }
  .hero-media { min-height: 58svh; }
  .hero-media figcaption { left: 12px; right: 12px; bottom: 12px; max-width: none; }

  .category-grid { grid-template-columns: 1fr; }
  .category { min-height: auto; border-right: 0; border-bottom: 1px solid var(--line); }
  .category-copy { padding: 54px 20px 60px; }
  .category-image { min-height: 74vw; }
  .category:nth-child(6n), .category:nth-child(2n) { border-right: 0; }
  .category h2 { font-size: 44px; }

  .split-section, .everyday { grid-template-columns: 1fr; }
  .copy-block, .principles, .day-list, .everyday-close { padding: 58px 20px; }
  .principles, .day-list { border-left: 0; border-top: 1px solid var(--line); }
  .approach-image, .everyday-image { grid-column: auto; min-height: 80vw; }
  .everyday-close { grid-column: auto; font-size: 48px; text-align: left; }

  .routine-section { padding: 70px 20px; }
  .routine-heading { grid-template-columns: 1fr; margin-bottom: 48px; }
  .routine-heading h2 { font-size: 48px; }
  .routine-steps { grid-template-columns: 1fr; }
  .routine-steps li, .routine-steps li + li { padding: 30px 0 40px; border-right: 0; border-bottom: 1px solid var(--line); min-height: 0; }
  .routine-steps li:last-child { border-bottom: 0; }

  .language-section { grid-template-columns: 1fr; }
  .language-intro { padding: 70px 20px; }
  .name-list { border-left: 0; border-top: 1px solid var(--line); padding: 20px; }
  .name-row { font-size: 24px; }

  .black-band { grid-template-columns: 1fr; min-height: auto; }
  .black-copy { padding: 72px 20px; min-height: 70svh; }
  .black-copy p { font-size: clamp(72px, 20vw, 110px); }
  .black-image { min-height: 52vw; }

  .inside-first, .about-section { grid-template-columns: 1fr; }
  .inside-panel, .first-panel, .about-copy, .packaging-copy { padding: 68px 20px; min-height: auto; }
  .first-panel, .packaging-copy { border-left: 0; border-top: 1px solid var(--line); }
  .inside-panel h2, .first-panel h2 { font-size: 56px; }
  .about-copy h2 { font-size: 52px; }

  .final-screen { min-height: 90svh; padding: 70px 20px 34px; display: flex; flex-direction: column; align-items: stretch; justify-content: space-between; }
  .final-screen h2 { font-size: clamp(72px, 23vw, 118px); margin: 80px 0; }
  .final-meta { grid-template-columns: 1fr; gap: 10px; }

  .site-footer { padding: 32px 20px 38px; grid-template-columns: 1fr; }
  .site-footer nav { gap: 18px; }
}

@media (max-width: 380px) {
  .hero h1 { font-size: 62px; }
  .hero-lede { font-size: 19px; }
  .category h2 { font-size: 40px; }
  .black-copy p { font-size: 67px; }
  .inside-panel h2, .first-panel h2 { font-size: 48px; }
  .about-copy h2 { font-size: clamp(36px, 11vw, 46px); }
  .final-screen h2 { font-size: 68px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .001ms !important; animation-duration: .001ms !important; animation-iteration-count: 1 !important; }
  .reveal { opacity: 1; transform: none; }
  .media-reveal img { transform: none; }
}